Danielle Lucey 

Senior Vice President of Communications.

Editor-in-Chief. Navy League of the United States

January 2018 – present

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• Reinvigorated internal and external communications for organization after gaps and ineffectiveness 

• Took on all Sea-Air-Space marketing efforts after trade show was brought entirely in house, including in-market opportunities, as well as creating digital campaigns for social and programmatic advertising

• Created first ever earned media opportunities through op-eds

• Lead website redesign project with goals of creating mobile-friendly site that empowers staff to make edits without using vendors, with an organization-wide refresh of content and messaging

• Spearheaded brand awareness campaign through social media, incorporating new video content

• Created more than $100,000 in magazine cost savings in one fiscal year by bringing social media and graphic design in house, eliminating redundant and aging service providers

• Served as organization's main website editor during long lapse in IT positions

• Speechwriting and messaging for executive director and national president

• Worked with video vendor to cost-effectively update flagship Navy League video, with up-to-date branding and messaging, and leveraged opportunity to show content on streaming channels and in-flight entertainment system to increase brand awareness

• Work closely with ad reps to create new revenue opportunities for magazine

• Creation of organization's first crisis communications plan

• Manage staff of four
   

Writer and Editor. Merritt Group

​October 2016 – January 2018

 

• Develops content for clients in the technology, health care, government and energy

• Writes blogs, bylines, fact sheets, ad copy, e-books on behalf of clients

• Write Merritt Group blog on HuffPost on behalf of CEO

• Comfortable with extremely tight turnaround on projects

• Editing and developing style guidelines for multiple clients

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Editor. Unmanned Systems magazine, AUVSI

​June 2009 – October 2016

 

• Write, edit and manage monthly magazine

• Manage, write and edit news blog 

• Manage and edit weekly newsletter with 46,000+ subscribers

• Manage staff of 10-plus freelancers, including budgeting

• Manage in-house graphic designer and editor

• Editor of daily magazine during association conference

• Experience hosting webinars, moderating panel discussions

• Manage AUVSI’s social media accounts

• Copy edit all AUVSI materials

• Manage production of media kit, collaborating with sales 

• Create branding and marketing materials for magazine

 

 

Managing Editor. Sea Technology magazine

​February 2007 – June 2009

 

• Managed monthly international ocean industry magazine

• Solicited stories for features section 

• Selected releases for placement in departments

• Coordinated photos for features, departments and cover

• Wrote editorials, annual review articles, weekly newsletter

• Managed assistant editor

• Very technical content that needed heavy editing